Webcast – Differences between Webcasts vs Webinars

Webcast – Differences between Webcasts vs Webinars


The era of business communication is at its height right now. We have chat applications for quick messages and daily collaboration, email for sending files and updates, virtual conferencing for all of our team meetings and virtual client visits, webinars and virtual events for marketing and branding campaigns large and small, and all of these tools are available online. The webcast, however, is the one corporate communication vehicle that unites the business culture. There are even more businesses that offer frequent webcast streaming. We go through what webcasts are, how they operate, and whether or not your business should be webcast in this post.


What is a Webcast?

A webcast is an internet broadcast of your meetings or event’s audio or video in real-time. It’s also common to hear phrases like “web event,” “web lecture,” “virtual event,” “online seminar,” and “webinar.” A webcast, however, differs from a webinar or online seminar in that a webcast is the online broadcast of an ongoing physical event, as opposed to a webinar or online seminar, which is entirely online.

Today, independent broadcasters, news organizations, concerts, sporting events, and even weddings use webcasts as a very popular medium (so-called wedcasts). But webcasts really excel in business communications. Medium and large businesses employ webcasting technologies to connect with their remote workers, clients, and audiences, which has been made more prevalent by the 2020 pandemic. Webcasting technology is used for CEO briefings, town halls, employee summits, international conferences, and department updates.

Participation online

With only one location, one event, and a considerably bigger audience, webcasts significantly increase the reach of any gathering or event. No one will ever need to miss another one of your meetings or events thanks to a webcast. On a PC, Mac, tablet, or smartphone, viewers watch your webcast live. They can directly interact with the speaker(s) in addition to seeing and hearing them.

Communication with a focused audience

By including agenda items, attachments, speaker information, etc., you may make your webcast even simpler to follow. Allow viewers to follow the PowerPoint presentation, and involve your target audience directly by answering real-time questions, conducting polls or surveys, and engaging in live chat with attendees.

You can further expand your audience and increase the impact of your message by allowing viewers to view your webcast after the live broadcast.

Webcasting portal

Will you host several webcasts? If so, you can archive all of your broadcasts using our webcast service. Thanks to the tags or other metadata you can attach to each webcast, the portal gives viewers an immediate and concise overview of all webcasts and makes it simple to conduct searches. Webcasts are broadcast using your company’s or event’s branding. Following your webcast, you will receive comprehensive statistics regarding the broadcast, and we will work with you to analyze viewer behavior and demographics.

Expansion of the webcasting industry

According to research from Frost & Sullivan, webcasts will continue to expand in popularity over the next few years. Additionally, webcasts have already demonstrated their effectiveness and efficiency as a communication tool. Webcasts increase the audience for meetings or events, cut down on travel and lodging expenses, and assist to preserve knowledge. This is the reason why more businesses are opting to collaborate with Company Webcast.

Advantages of Webcast

  • Reach audiences of any scale on their device wherever they are,
  • Consolidate your company culture and employee satisfaction
  • Measure the performance of your webcast with advanced analytics
  • Enrich your content with multimedia and digital tools

What Happens During a Live Webcast?

A webcast has two components: the technology itself and how you use it to benefit your company.


A pre-recorded video, a live transmission of an event, or a combination of both can make up the webcast content. A hardware or software encoder (on a desktop computer) receives this content and processes it in real-time. More specifically, the encoder transforms digital (or analog) video codecs into a format better suited for internet transmission. A CDN or eCDN (Content Delivery Network) distributes the signal to numerous viewers. The signal is decoded into a video format that the video player can understand on the viewer’s computer.

Five steps to setting up a webcast

As a result, you must have the technology mentioned in the preceding sentence. If you intend to cast a live event, this may also contain recording equipment (lighting, cameras, sound gear, and all other studio paraphernalia).

Additionally, you’ll need a hardware encoder and a webcasting solution like Kaltura Town Halls and Events (which, if you don’t want to use a hardware encoder, already includes encoding technology).

The following four steps in setting up your webcast are all about content and how to have a successful webcast:

  1. Plan your Content – Create a playbook containing the key information for your webcast and plan your material accordingly. What goals do you have? What topics must you address in order to accomplish your goals? Will the event occur when and where? Who will speak for you (as a guest)? How can multimedia (videos, slideshows, graphics, etc.) enhance your content? What will the call to action be for your webcast? This is a crucial action. Publish your work
  2. Promote your webcast — You can do this by sending an email and a calendar invite to your staff or by creating a comprehensive marketing strategy that includes landing pages, emails, and social media ads (PPC, influencer marketing, etc.)
  3. Use your imagination and the capabilities of your webcasting technology – to run your webcast with engagement in mind. Of course, the majority of what will keep viewers riveted is the substance. However, there are many other ways to engage your audience, including through polls, quizzes, Q&As, social media, and hotspots (for VOD).
  4. Follow up – by going back to the call to action in your webcast. To ensure that your call-to-action is as effective as possible, send an email in response to your webcast.

You will also have access to a wide range of analytics, monitoring Quality of Service, engagement, and Attendee Participation, if you use Kaltura’s webcasting service. You can use these statistics to measure performance in relation to your KPIs and streamline the procedure for upcoming webcasts.

Webinars, webcasts, podcasts, etc. What Are the variations?

The distinctions between webcasts, podcasts, webinars, and online conferencing may be unclear to you. Here’s how to quickly tell these numerous internet communication methods apart:

Web conferencing vs. webcasting

Online meetings are commonly referred to as “web conferencing.” the kind of meetings you might hold using meeting software like Kaltura Meetings. A webcast is a point-to-many communication, whereas a web conference involves an interaction between many people.

Online meetings are appropriate in circumstances when all participants are expected to contribute to and work together on the meeting’s agenda. An online meeting can only have a certain number of participants to allow for this kind of interaction. The best method for reaching a wider audience is through webcasts.

Webcast versus Webinar

webcast vs webinar
webcast vs webinar

For workshops, lectures, or presentations to a smaller audience, a webinar—a contraction of “web” and “seminar”—is the best option. A webinar’s audience is typically far smaller than 100 people. Webinars also encourage more audience participation. Webcasts can attract hundreds to thousands of viewers, but they rarely provide the audience with the opportunity to provide input (although Kaltura’s webcast solution has robust audience engagement and interaction features, but more on that later).

Podcast vs. Webcast

The distinction between webcasts and podcasts is obvious, and the titles’ similarity is the only source of confusion. The term “podcasting” describes thematic audio-only installments of content. Additionally, podcasts are only accessible on-demand through audio stores like iTunes or Spotify. This is a far cry from webcasting, which involves streaming audio and video content live to a sizable audience from a specific URL.

5 Webcasting Use Cases

Webcasts are a great format for the following business use cases since they are point-to-many broadcasts across the internet to big audiences:

  1. Town halls for companies

In a developing business, it becomes more challenging to maintain good leadership, communication, and corporate culture. This is especially true if you have remote employees on your staff.

Webcasts make it possible to communicate with your staff effectively and at a large scale. It’s a fantastic way to integrate your workers with the mission and goals of the business. Regularly communicating with your staff via webcasts fosters trust and transparency, both of which are known to raise employee engagement and productivity. Town hall meetings for internal communication are not the only use for webcasts. They are excellent for department updates as well as CEO/President briefings.

  1. Real-time conferences

Don’t let your company conference room’s four walls limit you; instead, use it as a launching point to broadcast your conference meeting live to a huge audience.

Webcasts are a fantastic way to include an online component in your physical meeting and are also a great way to broadcast panel discussions or keynote speeches with a larger audience.

  1. Product debuts

Have you ever seen an infamous Apple product launch? Webcasts are these. An enormous global audience listens in to live on-stage virtual events where Apple announces its latest product releases and improvements. The webcast format offers a variety of options to promote your new items, including captivating product demonstrations, keynote introductions, workshop breakout sessions, and more.

  1. Corporate communications

Stakeholders and investors are essential to a company’s success. It’s important to keep up good relationships with them. They demand thorough information and an open window into your business’s operations.

Your company’s success can be presented in a polished and interesting manner using slides, video, and a Q&A session via a webcast.

  1. Online Events

Some virtual events are extensive productions that last for several days and have multiple tracks with live and on-demand sessions. A more reliable solution, such as Kaltura Virtual Events, is necessary for this kind of virtual event. Such a system can be overkill for virtual events that are basic and only feature a single live stream of content. Event webcasting is the ideal solution in certain circumstances.

Town Halls – Webcasting Solution from Kaltura

Consider Kaltura Town Halls and Live Events, their adaptable and dependable webcast platform, if your corporation or business needs a webcasting solution.

The most complete product available is Kaltura’s webcasting software. Everything you could possibly need is there, including:

  • A fully branded experience that reflects your business’s style
  • A dependable stream with good quality for an endless audience
  • Participation tools like surveys moderated Q&A, and slide synchronization
  • Real-time analytics that is advanced
  • Simple conversion between live webcast and VOD
  • A video editing program
  • Translations, captions, and hotspots to increase accessibility
  • Webcast apps and landing pages
  • Easy connection with your current workflows and systems
  • A live backup stream
  • Features for industry-standard privacy and security

A white-glove manufacturing service that is optional

The best part is that using Kaltura Town Halls and Live Events is simple. Without any additional production costs, you can live stream right from your PC.

You can concentrate on what really matters—your content—with Kaltura.

Differences between Webinars and Webcasts

Different organizations frequently interchange these two terms. Webcasts and webinars both ultimately serve the same purpose: they give hosts a virtual platform to share content with viewers while keeping track of webinar registrations.

Webcasts and webinars can be distinguished when it matters most. We’ll carefully examine how these two phrases are defined before elaborating on the parallels and discrepancies that many people could ignore. The ultimate goal is to assist you in determining whether the format will best serve your objectives—a webcast or a webinar.

Webcasting and webinar definition

  1. A webcast, often known as a “web-based broadcast,” is frequently described as a monologue delivered to a large audience using streaming media technology. Webcast audience engagement has grown as technology has advanced. They might include audio, video, or slides to transmit for a live audience of several thousand people.
  2. A “web-based seminar” is referred to as a webinar, and it can use either a “few-to-many” or “one-to-many” streaming paradigm. A virtual event with a smaller audience will be led by a host or a knowledgeable panel of presenters. Due to the audience’s capacity to participate in the presentation and dialogue with the presenter, webinars can be interactive (s).

What are the differences and similarities?


The fact that both a webcast and a webinar are online feeds to an audience is their most obvious resemblance. When used for training sessions, educational courses, or corporate events, they can increase brand awareness for your business. Whether you decide to host a webcast or webinar, both will provide the following benefits:

  • Online presentations
  • Encourage marketing and branding initiatives
  • A tool for online training and education sessions
  • Online event streaming


The implementation and audience size are the two main distinctions between webcasts and webinars.


Implementing webcasts serves the objective of disseminating information to a big audience. Webcasting is a phrase that is most frequently used when live-streaming corporate announcements, speeches, product launches, charity events, or performances. Digital/computer audio is frequently the only audio format used for webcasts. While a webinar can offer users both digital audio and phone conference calling as a means of audio. Nevertheless, these audio choices differ for each streaming service.


Another notable distinction between a webcast and a webinar is the size of the audience.

The term “webcast” is typically used when there is a wider audience. As an illustration, GoToWebinar by LogMeIn has set itself apart with its GoToWebcast feature. They provide the opportunity to do a live webcast with up to 3000 participants, however, their webinar option only allows for 1000 attendees.

Which is better for your business: webcasts or webinars?

Do you know which one would be more effective for your company now that you are aware of the differences and similarities? Sometimes, since a webcast and a webinar are so similar and provide comparable advantages, the decision between them comes down to personal preference. To make the greatest selection possible, keep in mind your company’s objectives or consult a knowledgeable service provider.

Here is an outline of the potential uses of webcasts and webinars for businesses.

How Businesses Use Webcasts

Webcasts can be used by businesses wishing to train a large numbers of personnel to speed up and improve the process. Webcasting will be used for large-scale corporate training and educational objectives and will cover all divisions of a firm. An opportunity for a broadcast would be mandatory policies for workplace health and safety. Health and safety rules would need to be communicated to all personnel within a firm.

Webcasts can be used as a measurable ROI by sales and marketing teams when planning product launches, video blogs, or even online shows to raise awareness of goods or services. Webcasting allows employees to participate from anywhere in the world, making communication between all branches easier and more affordable.

Webinars have the potential to be an effective lead-generating strategy because they cater to giving viewers relevant and specialized content. For marketing teams trying to cement late-stage sales leads, they are a beneficial tool. Webinars with panels make great platforms for raising brand awareness.


Both webcasts and webinars are crucial business communication platforms that are only going to become more and more popular.

53 percent of marketers plan to implement a webinar marketing approach in 2021, and about 73 percent of B2B marketers believe webinars to be an effective lead generation tool.

Webcasts and webinars are both virtual events, thus many platforms and organizations have been utilizing these two phrases interchangeably for years. The decision between the two solutions ultimately comes down to a comparison of the available features provided by the vendor because many webinar and webcast platforms or service providers offer slightly different features for their webcast and webinar offerings.