Life Insurance – The Best Life Insurance Company

Life Insurance – The best life insurance companies are those that are financially stable, give excellent customer service, make the application process simple, and provide a wide selection of options.

Life Insurance Company
Life Insurance Company
Best Life Insurance Companies
  • Best Overall: Nationwide
  • Best for Term Life Insurance: Protective
  • Best for Financial Stability: MassMutual
  • Best for Living Benefits: Mutual of Omaha
  • Fewest Complaints: Guardian
  • Best for Military: USAA
  • Best for Seniors: New York Life
  • Best for Dividends: Penn Mutual
  • Best for Policy Customization: Transamerica
  • Most Universal Life Options: Lincoln Financial
  • Cheapest Term: Banner
Best Overall: Nationwide


  • Ranked second in J.D. Power’s 2021 customer satisfaction study
  • Drew few customer complaints
  • Living benefits included on most policies
  • Allows credit card payments


  • The website could offer more hard details such as insurable age range and coverage limits
Best for Term Life Insurance: Protective


  • Tied with Banner for least expensive term policies
  • Offers term coverage for up to 40 years
  • Allows credit card payments


  • Ranked 16 out of 21 companies for customer satisfaction
  • Probable low no-exam coverage amounts
Best for Financial Stability: Massmutual


  • Rated A++ for financial stability
  • Long history of paying dividends
  • Very few complaints
  • Liberal term conversion options


  • Few accelerated benefit riders included at no cost
  • Doesn’t accept credit card payments
Best for Living Benefits: Mutual Of Omaha


  • Many plans with living benefits
  • Wide range of riders available
  • Guaranteed issue options


  • Online applications unavailable for term policies
Fewest Complaints: Guardian


  • Below average number of complaints in 2021
  • Receives an A++ for financial stability
  • Whole life policies are eligible for dividends


  • Online application and claim filing not available
  • Credit card payments not permitted
Best for Military: USAA


  • Severe injury benefits
  • Add to your term coverage without needing to take another exam
  • Included term conversion rider
  • A++ AM Best rating


  • Doesn’t take credit card payments
  • No-exam coverage options are limited
Best for Seniors: New York Life


  • A++ (Superior) AM Best rating
  • Long history of paying dividends
  • Some policies available to applicants up to 90 years old
  • Broad selection of riders


  • Very limited policy details on the website
  • Can’t get much information without contacting an agent
  • Online quotes and applications not available
Best for Dividends: Penn Mutual


  • Strong dividend-paying history
  • High coverage no-medical-exam life insurance
  • Well-priced term policies
  • Very few customer complaints


  • Limited website information
Best for Policy Customization: Transamerica


  • Multiple no-medical-exam policy options
  • Living benefits included on some policies at no upfront cost
  • Wide range of riders available


  • More complaints than expected
  • Ranks poorly for customer satisfaction
Most Universal Life Options: Lincoln Financial


  • Wide range of policy types
  • Competitively priced term policies
  • Fewer complaints than expected
  • Available living benefit riders


  • Quotes aren’t available on the website
  • No whole life available
Tied For Cheapest Term: Banner


  • Tied with Protective for cheapest term coverage
  • 40-year terms available
  • Generous term conversion period
  • Online application available
  • Very few customer complaints


  • Few policy types available
  • Limited riders

It would be difficult to go wrong with any of the companies on our list when selecting a life insurance company. If you’re not sure what type of insurance you want, Nationwide is the best place to start because it has the most policy options. Nationwide is another fantastic option for no-exam coverage.

What Is Life Insurance?

Life insurance provides coverage for a set number of years, typically between 10 and 30. If you die while the policy is valid, the death benefit is tax-free to your beneficiaries. Term policies are less expensive than permanent policies and do not accumulate financial value.

Insurance companies frequently allow you to transfer your term coverage to a permanent policy before the term expires without having to prove your continued insurability. However, premiums will rise when recalculated based on your age at the time of conversion.

When shopping for a term policy, consider the company’s general strength and customer satisfaction scores, as well as policy specifics such as pricing, coverage quantities, and any optional benefits. To choose the best term life insurance company for you, read our comprehensive evaluation of the best term life insurance companies.

How Does Life Insurance Work?

If you die while the policy is “in force,” an insurance company will pay a death benefit to your beneficiaries in exchange for premium payments.

(“In force” just means that the policy is in effect and has not been canceled.) Beneficiaries receive the funds tax-free and are free to utilize them as they see fit.

How to Select the Best Life Insurance Company for You

When selecting a life insurance company, evaluate the company’s financial soundness, client complaints, customer contentment, policy types available, available and included riders, and convenience of application. Doing your investigation will ensure that you select a business that offers a coverage that meets your needs and will be available when your family requires it. Cost is always an issue, but the lowest coverage may not necessarily be the best.

Consider the following factors when selecting a life insurance company:

  1. Financial stability: • Financial strength: For financial stability, consult AM Best ratings. A++ and A+ ratings are regarded as “outstanding,” whereas A and A- are regarded as “good.”
  2. Customer complaints: The NAIC utilizes customer complaints to calculate the NAIC complaint index, which reflects whether a company received more or fewer complaints than expected based on its market share. A number less than one indicates that the company received fewer complaints than expected, while a number greater than one indicates that the company received more complaints than expected. Customers complain more when the index rises, and vice versa.
  3. Customer satisfaction: J.D. Power does not rank all businesses, but check J.D. Power’s U.S. Individual Life Insurance Study to see if the companies you’re considering are.At a glance, you can discover how a company stands in terms of customer satisfaction in comparison to others.
  4. Policy options include: If you know what kind of insurance you require, make certain that each firm you’re considering provides it. However, keep in mind that a whole life policy with one firm may not be the same as a whole life policy with another. Though policies from different firms may have the same name, each company strives to differentiate their offering. Make certain that their efforts are appropriate for your requirements.
  5. Riders available and included: This is a significant difference between policies with the same name.A universal life policy from one company, for example, may contain a generous accelerated death benefit rider at no cost, whereas a UL policy from another company may not. Alternatively, one company’s term insurance may allow you to convert it to permanent coverage, whilst another company’s term policy may not. Investigate riders to understand what you’re paying for.
  6. Application simplicity: The application process is sometimes the most difficult part of purchasing life insurance coverage. And it’s sometimes better to have some coverage in place—especially if you have dependents—than it is to find the greatest coverage possible. If you don’t have time for an exam, seek for jobs that don’t require one.

After you’ve located a few reputable businesses, compare life insurance quotes to see which is best for you.

If you’re in good health, look for firms that have an accelerated underwriting procedure, which means they’ll ask detailed health questions on the application. Otherwise, you may find yourself paying more than necessary.

Guaranteed issue policies are the most expensive per dollar of death benefit, and the death benefit is frequently “graded” or limited to a return of premiums for the first two to three years, depending on the firm.

When Should You Get Life Insurance?

There is no fixed age at which one should acquire life insurance, but keep in mind that the cheapest life insurance you’ll likely ever find is right now. Because the danger of dying sooner increases with age, life insurance costs tend to rise. It is never too early to purchase life insurance.

If you lock in a low-cost 30-year term policy as a young adult, you’ll appreciate the savings over getting the same coverage five, ten, or more years later.

If anyone depends on you or your income, life insurance may be necessary. Anyone who intends to sustain a family in the future should purchase life insurance when they are young. You should think about life insurance as soon as you start your first full-time work as an adult.

Types of Life Insurance

There are two types of life insurance: term life insurance and permanent life insurance.

Term life insurance

Term life insurance is a policy that allows you to select the period of coverage, which can be 10, 15, 20, or 30 years. If you die within that time frame, the death benefit will be paid to your beneficiary. There is no death benefit if you outlast the term.

Term life insurance is ideal for people who want to address a specific financial issue, such as income replacement during your working years.

Permanent life insurance

Permanent life insurance is ideal for people who want a death benefit paid out regardless of when they die. Permanent life insurance policies also have a cash value component that can accrue funds tax-free.

Permanent life insurance is typically far more expensive than term life insurance.

Permanent life insurance buyers typically have specific objectives in mind, such as sustaining financial dependents, creating a trust for heirs, or generating cash value to complement retirement funds.

Permanent life insurance is divided into three categories:

Whole life insurance

Because the premiums, rate of return on cash value, and amount of death benefit are all fixed and guaranteed, this sort of life insurance is predictable.

Universal life insurance

This type provides more flexibility, and you may be able to change premium payments and death benefits within specified limits.The cash value growth will be determined by the insurer as well as the type of universal life insurance purchased: guaranteed universal, indexed universal, or variable universal.

Permanent life insurance policies can be difficult to comprehend based on quotes or hypothetical examples. Simply comparing life insurance rates or cash value projections will not indicate whether the policy is a smart buy.

Difference between term and permanent life insurance

The difference between term and permanent life insurance is analogous to the distinction between renting an apartment (term life) and purchasing a home (permanent life) (permanent life). When you rent, you sign a lease for a set period of time. When your lease expires, you can extend it – but with a rent hike.

Similarly, term insurance lasts for a set amount of time, after which you can reapply for coverage, but your premiums will most likely rise as you age and your health deteriorates. Because it is less expensive, term life insurance is best suited for people who want to protect their family.

Permanent life insurance includes no expiration date, a death payout for your beneficiaries, and a cash value that you can use during your life. It’s similar to owning a home in that you build equity that may be used as collateral — and your home can be passed down to your heirs, leaving a legacy. Because of this, permanent life insurance is significantly more expensive than term life insurance.

Do I need term or permanent life insurance?

Most people only require term life insurance or coverage for a period of 10 to 30 years. Term life insurance is usually the best option for young families, persons with mortgages, or anyone who is in debt.

While the coverage will eventually expire, it will do so when you have paid off your debts and your children are grown and on their own. It protects you when the stakes are the highest. They typically cost between $20 and $40 per month, depending on your health and the age at which you begin.

Permanent life insurance, on the other hand, functions in a different way. It has no expiration date and, in addition to the death benefit, a cash value component. You can use the cash value to grow wealth or leave a legacy throughout your lifetime.

Permanent life insurance comes in three varieties: whole life, universal life, and variable life. Permanent life insurance costs substantially more each month, but it is guaranteed to pay out when you die, regardless of your age.

Permanent life insurance also has a cash value that grows in value over time.

Financial gurus recommend a mix of permanent and term life insurance. For example, if you have $200,000 in permanent life insurance and $300,000 in term for 20 years, the term life insurance policy expires, but you still have your $200,000 permanent policy with earned cash value.

Whether you get permanent or term life insurance, you must go through the underwriting procedure. The underwriting procedure is how an insurance company analyzes your insurability — how much of a risk you are and how much money you can borrow. It may necessitate a medical examination, which may include the collection of blood and urine samples.

If you are on a fixed income and have limited resources, final expense insurance, often known as burial insurance, may be the best option for you. If you have health conditions that may preclude you from obtaining regular coverage, you should look into no medical examination life insurance.

Consult an accountant, estate planner, or financial advisor to assist you understand the tax benefits and implications of life insurance, as well as which policy kind is ideal for you. It’s worth your time to shop around for the greatest policy because it’s difficult to change your coverage once you’ve signed.

What Does Life Insurance Cover?

Life insurance protects against death caused by illness, accidents, or just old age. This covers deaths caused by infections, falls, automobile accidents, and Covid. Accidental drug overdose deaths are covered.

Accidental death and dismemberment insurance is a sort of life insurance that solely covers accidental deaths, such as a fall or a car accident. It excludes deaths caused by illness, disease, or old age.

What Does Life Insurance Exclude?

Suicide is often excluded from life insurance policies within the first two years of ownership. This “suicide clause,” as it’s known, is a regular feature in life insurance policies. Aside from that, a life insurance policy will pay out regardless of the reason of death.

Compensation may be compromised in some situations for reasons unrelated to the cause of death.

For example, there is no reimbursement if the insured stops paying for the life insurance and the policy lapses. Beneficiaries may be able to resume the insurance by paying the premiums owed if the policyholder only recently stopped paying owing to a sickness, such as a hospitalization that precluded payments.

Life insurance may also refuse a payout if they discover that the applicant lied about something on the application, such as a health condition.

Do I Need Life Insurance?

If you rely on someone financially, either now or after your death, you may require life insurance. Many people purchase life insurance in order to provide income replacement for their families if they die unexpectedly. Some people fund a trust with life insurance to give financial support after their death. For example, if you have a special needs child, you can use a trust to provide for them.

Other typical reasons for purchasing life insurance include:

  • To cover the costs of their own funeral.
  • To help their families pay off their mortgages or other debts.
  • To ensure that children have enough money for college tuition in the event that a parent dies.
  • Using a cash value policy to provide extra income throughout retirement years.
  • To pay inheritance taxes for recipients who inherit extremely large taxable estates.
Best Life Insurance Companies to Work For

Allstate, State Farm, and Northwestern Mutual are well-known insurance companies that offer competitive salary and commissions. These larger corporations have well-defined organizational structures and prefer to promote from within. Competent agents tend to be promoted on a frequent basis and may eventually hold positions of relative prominence. Furthermore, the reputations of these organizations may make it easier for agents to switch providers or jobs. Managers and executives in the sector generally regard Allstate, State Farm, Northwestern Mutual, and other similar companies. Former agents from these firms may readily shift into high-ranking roles at smaller or younger life insurance companies.

What is the best Life Insurance for a Young Adult?

Term life insurance is usually the best option for most young folks. The modest monthly fee for coverage worth hundreds of thousands of dollars makes it simple to purchase and maintain until you’re well on your way to retirement.

When opposed to term life insurance, permanent life insurance can provide numerous advantages and benefits. You may even use the cash value of a whole or universal life insurance policy to pay for a home down payment or another important life event. However, the monthly cost is many times that of term life insurance.

Best Life Insurance companies for Young Adults

Protective Life Insurance Company provides comprehensive life insurance for young individuals.

  • New York Life
  • John Hancock
  • Guardian Life
  • State Farm
  • Mutual of Omaha
  • Transamerica
Top Ten Best life Insurance Companies

The following are the top 10 best life insurance companies.

  1. Lincoln Financial – Best for Boomers
  2. Mutual of Omaha – Best for Indexed Universal Life Insurance
  3. Pacific Life – Best for Retirement Planning
  4. Protective – Best for Universal Life Insurance
  5. Prudential – Best for Senior Life Insurance
  6. Equitable – Best for Variable Universal Life Insurance
  7. Nationwide – Best for Gen X & Millennials
  8. Northwestern Mutual – Best for Whole Life Insurance
  9. Penn Mutual – Best for Estate Planning
  10. Transamerica – Best for Term Life Insurance
Top Ten Worst life Insurance Companies

In order to help consumers before they have to file a claim, researchers at the American Association for Justice (AAJ) did a thorough investigation to determine the 10 worst insurance companies in America.

1. Allstate.

2. Unum.

3. AIG.

4. State Farm.

5. Anthem.

6. Farmers.

7. UnitedHealth.

8. Global Life.

9. Liberty Mutual.

10. USAA.

Frequently Asked Questions on best life insurance companies

Do I need life insurance?

You need life insurance if you have dependents individuals who rely on your income, such as children, a nonworking spouse, or aging parents you assist. If you don’t have dependents but have debt or operate a business, you should think about it.

How can I calculate how much life insurance I require?

In general, you should obtain as much life insurance as you can reasonably afford each month. If making your premium payments would be difficult, it’s probably too much for you.

What life insurance company has the lowest complaint index?

Guardian, like MassMutual, has an A++ rating from AM Best, indicating outstanding financial stability, and it pays dividends to qualified whole life policyholders.

Which is better term insurance or whole life?

Term insurance only protects you for a set number of years, whereas whole life insurance protects you for the rest of your life—if you can keep up with the premium payments. Whole life premiums can be five to fifteen times higher than term plans with the same death benefit, thus they may not be an option for those on a tight budget.

What type of life insurance gives the greatest amount?

The whole life insurance premium is the same for the remainder of your life. Term insurance is initially less expensive than other types of plans that provide the same level of protection. As a result, it provides the most immediate coverage per dollar.

What is the average monthly cost of life insurance?

The average monthly cost of life insurance is $26. This is based on Quotacy statistics for a 40-year-old purchasing a 20-year, $500,000 term life policy, the most frequent term length and amount sold.

At what age do you stop paying for whole life insurance?

Age 100

A type of whole life insurance in which premiums are paid throughout your “whole life” rather than a certain number of years. Premiums are paid until the age of 100, even if coverage continues until the age of 121.

Do I need life insurance after 60?

If you retire and have no trouble paying your bills or making ends meet, you probably don’t need life insurance.

If you retire with debt, or if you have dependent children or a spouse, having life insurance is a sensible option. Life insurance can also be kept in force during retirement to help with estate taxes.